The SequenceSeven stages, and the two that take most of the year

The sequence is the same in almost every owner-managed heating or air conditioning sale. Establish a baseline valuation. Prepare the business and the paperwork. Produce an anonymised profile and an information memorandum. Approach a shortlist of buyers under confidentiality. Meet, receive offers and agree heads of terms. Go through due diligence. Sign, complete and hand over. Seven stages, and owners consistently underestimate two of them.

The first underestimated stage is preparation, which is where a sale is won or lost and where nothing visible happens. Assembling a contract schedule, reconciling certifications, getting three years of figures into a form a stranger can follow, and making yourself less central to the daily running: that is months of work and none of it produces an event to report. Owners who skip it do not save the time, they spend it later in diligence at a worse hourly rate.

The second is due diligence, which routinely runs six to twelve weeks and occasionally longer. It moves at the speed of your records. A buyer's adviser asks for a schedule of maintenance agreements, and either it exists or somebody spends a fortnight building it while the buyer waits and the momentum of the deal quietly drains away. That is the single most common reason a process that should take seven months takes eleven.

Taken together, from first serious conversation to money in the account, six to nine months is the usual range for a business of this kind. Preparation before that adds three to twelve months depending on where you are starting from.

The CalendarWhat a January start means for a sale completing this year

A process beginning now, with preparation already done, completes in the second half of the year. That is worth stating plainly because of the tax position: Business Asset Disposal Relief is 14% on qualifying gains up to a £1m lifetime limit and rises to 18% on 6 April 2026, and it is the completion date that fixes which rate applies. A sale started in January will almost certainly complete after that date.

The wrong conclusion to draw is that you should hurry. Compressing a sale to beat a date means going to market before the business is ready, with a smaller field of buyers, weaker evidence and less competitive tension, and the price consequence of that is usually larger than the rate difference. I have never seen a rushed process produce a better net outcome than a prepared one.

The right conclusion is that it belongs in the arithmetic alongside everything else, and that your own accountant should run the numbers on your figures rather than on a general rule. Anti-forestalling rules have applied to contracts since 30 October 2024, which is another reason this is a conversation for a tax adviser rather than a strategy to be improvised.

January is a good month to start for an entirely different reason. The year just closed is nearly final, the heating season is proving the contract book right now, and any preparation begun this month has three quarters to show results before anybody looks closely.

Compressing a sale to beat a date means going to market before the business is ready, and the price consequence is usually larger than the rate difference.

The FieldThe buyer side of the market has been active

Consolidation in building services and HVAC has been running for several years and private equity appetite for add-on acquisitions in the sector was being reported through late 2025. What that means for an individual seller is not a promise about price; it means the field of potential buyers for a well-prepared business is wider than it was, and a wider field is what produces competitive offers rather than a single take-it-or-leave-it number.

It also means buyers have seen a lot of these businesses, which cuts both ways. An acquirer who has looked at twenty heating firms in three years knows exactly what an unprepared one looks like, and they price accordingly. The preparation stage is not paperwork for its own sake; it is the difference between being one of the twenty and being the one they remember.

Begin With the Baseline

Stage one of the sequence above is the one everything else depends on. A few minutes on the valuation tool here, and you have a confidential range to work from, at no cost.

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