Normalising your profit
The add-backs buyers accept and reject
Three tests for every add-back when you sell an HVAC business, with a one-page schedule for your own figures.
For sellers 15 pages 15-minute read Checked Mon 12th Oct 2026

Who this guide is for
For the owner of a heating, ventilation or air conditioning business who takes a modest salary, still works on the tools or owns the unit the vans leave from. It helps you work out the profit a buyer can be shown before a buyer works it out for you.
What you will take from it
- Keep the pay for your work apart from your return as owner, and price the engineer's job and the manager's job from published pay figures.
- Put every adjustment through three tests: is the cost real, will it stop when you leave, and what will a new owner pay instead.
- Normalising cuts both ways, so a market rent and ageing vans go on the schedule beside your add-backs.
What is inside
- Why your accounts show the wrong profit for a sale
- Meet Brackenfold Climate Services
- Your pay is not your profit
- What each of your jobs costs to replace
- One-off costs that come round again
- Personal costs the business has paid
- Premises, vehicles and family on the payroll
- The costs your accounts leave out
- Putting the schedule together
- What the public record shows about who stays
The tool: add-back schedule
One page with a line for each adjustment: the amount, the evidence you hold, a question a buyer can ask and a tick when a document backs it. Type into the PDF and save it, or print it.
It comes as its own file as well as a page of the guide.
Two pages from the guide


Get the guide
Tell us who you are and the guide opens on this page, with the add-back schedule as its own file.
PDF 15 pages 466 KB
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- Download the guidePDF, 15 pages, 466 KB
- Download the add-back schedulePDF, 94 KB
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See what your business could sell for
Type in your own figures and see a price range on screen, then start with a free first conversation.


