What you get

  • A free first conversation with Simon or Emily.
  • A written report from Simon on value, with its assumptions and what to fix first.
  • A route that fits your goals: preparation for a sale, or work on the value first.
  • Every price agreed before work begins. The Snapshot and the two reviews carry a fixed fee, and the workshop price is on request.
  • One person leading each part of the programme.

How the Reads Pre-Sale Programme works.

A guide, a free conversation, a view on value, then the work that fits your plans. Here are the services and what they cost. The Reads Pre-Sale Programme covers the years before a sale, from winning more of the maintenance and commercial work buyers look for to getting the figures ready for a buyer's accountant.

  1. Try the free calculator

    A guide, not a valuation.

  2. A free first conversation

    With Simon or Emily, in confidence.

  3. Simon's written view on value

    The Business Value & Exit Snapshot, £2,120 + VAT.

  4. Choose your route

    Ready to exit, or improve the value first.

  5. Sell when you are ready

    Simon runs the sale.

Services and prices

Choose the work that fits your business
StepWhat it doesWhat you getFee
Free valuation calculatorAn online calculator for your sector. Enter your own figures and see an indicative value range in under 15 minutes.Evidence and insight on what an exit could look like, so you can decide your next step with confidence.Free
Business Value & Exit SnapshotA closer, forensic look at what the business is worth and what it could be worth: its strengths, weaknesses, opportunities and threats, seen through a buyer's eyes.A clear view of the value of your business, and of the risks and blockers that could get in the way of a sale.£2,120 + VAT
Exit Strategy WorkshopBuilding on the Snapshot, two days on the practical and strategic steps that give you the best chance of selling, and at the best price.A plan built for you, to raise the value of the business and make it more attractive to buyers.Price on request
Finance & Information Readiness ReviewYour key figures, and the other information buyers weigh up, analysed and set out the way buyers' finance directors and accountants expect to see them, including how the business fits a buyer's plans.A highly visual pack of your figures and key performance measures, past, present and projected, with a short summary up front and the detail behind it.£2,120 + VAT
Full Value & Sale Readiness ReviewThe whole business checked as a buyer would. One to three years from a sale.A fuller view of value and a plan to fix what we find.£4,885 + VAT
Reads Pre-Sale ProgrammeWe work hand in glove with you, and everyone with a stake in the sale, through the years before it: the figures, the team, how much rests on you, and the value. Selling is often an emotional journey. Our coaches and mentors work with you through it, balancing the different priorities, temperaments, attitudes to risk, ages and outlooks of co-owners and family. 12 to 24 months before a sale.A selling team that stays aligned and on track for the outcome you want.Priced to your plan, paid monthly
The saleSimon runs the sale himself: approaching the right buyers confidentially, comparing offers, negotiating, and seeing it through to completion.When the business is ready, and so are you.A fee agreed in writing before we start

Buying a preparation service does not commit you to selling, or to selling through Reads.

What we look at

The nine things a buyer checks

Earnings that hold up

Does the profit leave enough cash to keep the business healthy?

Show the margin on installations and maintenance separately, along with collections and the cash needed to fund work. A busy year of projects needs context.

Cash conversion shows whether the reported profit reaches the bank, which matters when main contractors pay slowly and retentions on larger jobs tie money up.

Work that will still be there

What income can I reasonably expect after the handover?

Planned maintenance contracts give evidence of future work. Show renewal terms, customers who leave and the split between contracted work, repeat callouts and one-off projects.

Written contracts with renewal dates and prices beat handshake deals, and a buyer will usually ask for a schedule showing each agreement's annual value, term, renewal date and notice period.

A spread of customers

How much would losing the biggest account hurt?

Show any dependence on one main contractor or landlord, the contracts behind that work and who holds the day-to-day relationship.

A concentrated customer list need not stop a sale, but a buyer will price the risk, especially where the relationship sits with you personally rather than with someone in your team. Written terms with the largest customers reduce that risk.

Less reliance on you

Which jobs or decisions would stop if you stepped away?

Look at quoting, technical sign-off and key accounts. Check reliance on individual qualified engineers and what an ownership change means for F-Gas certification, MCS certification and Gas Safe registration. Include control of the website, domains and business profiles: work through the online presence check and see the help Martin offers.

People who can take charge

Who can run the team without asking the owner?

A service manager or senior engineer needs clear responsibilities and room to make decisions. A buyer will want to understand who stays, their incentives and how they plan ahead.

Moving client relationships, quoting and day-to-day decisions to a service manager or senior engineer is one of the most fixable risks, given 12 to 24 months.

Capacity to deliver more work

Can the business take on more jobs without standards slipping?

Show how you schedule engineers, record jobs, check quality and manage capacity. Written routines and usable systems make the work less dependent on memory.

A buyer will look at how jobs are booked and recorded, whether vans and testing equipment are maintained and calibrated, and whether the engineers and systems could take on more work.

Reasons customers choose the business

What keeps customers here when competitors quote?

Evidence might include specialist capability, reliable response and a reputation shared across the team. Show why customers accept your pricing and whether those strengths stay after a sale. Your website and recent reviews should show the services you provide today. Use the online presence check or Buyer-ready presence to put that evidence in order.

Figures people can rely on

Can I follow the accounts and trust the plan?

Timely management accounts, sensible forecasts and clear checks on costs let a buyer follow the business. Someone should own the budget and investigate differences from it. Keep supporting records in a controlled place, ready for agreed buyer access rather than sending everything at the first enquiry.

Reporting that arrives soon after each month end, and that someone other than the owner can produce, is part of what a buyer is checking.

A credible source of future work

Where could the next owner grow from here?

Separate enquiries from agreed work. Explain which customers could take maintenance after an installation, or additional services, and whether the engineers and capacity are there to deliver.

A buyer also looks at whether recent installations are leading to maintenance agreements, because that is income a new owner can build on. Show the customers where this has already happened, not only the ones where it could.

Six Areas That Make the Biggest Difference

You do not need to complete all of these before having an initial conversation. But addressing them early gives you the strongest possible position.

Clean Up Financial Records

Buyers will scrutinise your last three years of accounts. The cleaner and more transparent your financials, the fewer questions arise during due diligence, and the more confidence a buyer has in their offer.

What to do

  • Split revenue clearly between service/maintenance income and installation/project income: buyers value recurring revenue more highly
  • Identify and document legitimate add-backs, the costs a new owner would not carry that are added back to your profit (personal expenses, one-off costs, family salaries above market rate)
  • Ensure VAT records are current and reconciled
  • Prepare a clear schedule of work-in-progress, especially on larger installation contracts
  • Have management accounts available for the current trading period, not just year-end statutory accounts

Document Service Contract Portfolio

A well-documented service contract book is often the single most valuable asset in an HVAC business. Buyers will want to understand its size, quality, and predictability.

What to do

  • Create a register of all maintenance agreements: client name, equipment type, annual value, renewal date
  • Calculate renewal rates for the last three years: anything above 85% is considered strong
  • Formalise any verbal or informal service arrangements into written contracts where possible
  • Separate landlord gas safety certificate work from discretionary maintenance, as buyers assess these differently
  • Note which contracts are tied to you personally and which sit with the company

Ensure Certifications Are Current

Expired or lapsed certifications create delays and, in some cases, reduce your valuation. Buyers expect to see current, transferable accreditations across the business.

What to do

  • Confirm your Gas Safe registration is current, with all registered engineers listed and up to date
  • Verify F-Gas certification status for both Category I (installation, maintenance, servicing) and Category II (leak checking)
  • Check OFTEC registration if you carry out oil-fired heating work
  • If MCS accredited for heat pump installation, ensure certification is active and any audits are completed
  • Review Constructionline or other construction industry pre-qualification scheme memberships
  • Confirm all engineer CPD records are up to date

Reduce Owner Dependence

If the business relies entirely on you for client relationships, quoting, and technical oversight, buyers will see that as a risk. The more the business can operate independently, the more attractive it becomes.

What to do

  • Delegate key client relationships to a service manager or senior engineer where possible
  • If you are the Gas Safe responsible person, consider whether that role can be transferred to another qualified individual within the business
  • Document processes for quoting, scheduling, procurement, and warranty claims
  • Ensure someone other than you can handle emergency call-outs and customer escalations
  • Build a simple operations manual covering the daily, weekly, and monthly routines of the business

Retain Key Engineers

Your engineering team is the backbone of your business, and a buyer knows it. High staff turnover or informal employment arrangements will raise concerns during due diligence.

What to do

  • Ensure all engineers have formal employment contracts (not just verbal agreements)
  • Create a skills matrix showing each engineer's qualifications: Gas Safe, F-Gas Category I and II, OFTEC, unvented hot water (G3), and any manufacturer-specific accreditations
  • Review pay and benefits against current market rates: underpaid engineers are a flight risk
  • If any engineers are nearing retirement, have a plan for succession or recruitment
  • Address any outstanding training needs or qualification renewals before going to market

Address Known Issues

Every business has imperfections. Buyers expect that. What they do not expect, and what damages trust, is discovering issues during due diligence that should have been disclosed upfront.

What to do

  • Resolve any outstanding HSE correspondence or improvement notices
  • Review the van fleet: are vehicles owned, leased, or on HP? Clarify the position on each
  • Settle any ongoing disputes with clients, suppliers, or subcontractors
  • Ensure employer's liability, public liability, and professional indemnity insurance are current and adequately valued
  • Check for any pending warranty claims or product liability issues
  • If there are any environmental compliance matters (F-Gas handling records, refrigerant disposal), ensure records are complete

HVAC Business Sale Readiness Checklist

Use this as a working list. You do not need to tick every box before speaking with us.

  • Three years of accounts prepared
  • Service vs installation revenue split documented
  • Add-backs identified and justified
  • Management accounts up to date
  • Service contract register compiled
  • Renewal rates calculated
  • Verbal agreements formalised
  • Gas Safe registration current
  • F-Gas Category I and II certified
  • OFTEC registration active (if applicable)
  • MCS certification current (if applicable)
  • All engineer employment contracts in place
  • Skills matrix completed
  • Key processes documented
  • Owner dependence reduced, so the business runs without you
  • Van fleet ownership clarified
  • Insurance policies current and adequate
  • Outstanding disputes resolved

What happens after

Two routes from your valuation

Start with a guide, then a free first conversation, in confidence. The Business Value & Exit Snapshot is a written view of value, with assumptions and what to fix first. Its range is indicative, not a formal valuation for tax, court or lending purposes.

  1. Try the free calculator

    The free calculator is a guide, not a valuation. It uses the figures you enter.

  2. A free first conversation, in confidence

    Ask for Simon. Your first conversation can be with Simon Read or Emily Jeans, and decisions on the sale are made with Simon. No obligation.

  3. A written, indicative view of value, and what to fix first

    The Business Value & Exit Snapshot costs £2,120 + VAT. Simon leads and gives the view on value. You receive the assumptions and the issues to tackle first.

  4. Choose the route that fits you

    • At or above your hopes, and ready to exit

      The Full Value & Sale Readiness Review costs £4,885 + VAT. Simon leads, with Nick on growth and owner reliance. Check the whole business before approaching buyers.

    • Below where you want it, or not selling yet

      Choose the work the Snapshot identifies. You do not have to buy every service.

      1. Agree what to improve

        The Exit Strategy Workshop is two days with the shareholders, led by Nick, with Simon bringing the buyer's view. Price on request. The Finance & Information Readiness Review costs £2,120 + VAT. You may need either or both.

      2. Put the plan into practice

        Nick leads the Reads Pre-Sale Programme: 12 to 24 months, priced to your plan, paid monthly. Work on income, the team and reliable figures, then review the position before choosing whether to sell.

  5. Check the online foundations alongside either route

    Use the free online presence check yourself, or ask about Buyer-ready presence with Martin Dugan. Priced to your business after a short call.

  6. Sell when you are ready

    Simon runs the sale. A fee agreed in writing before we start. You agree who is approached, compare the terms as well as the price, and decide whether to proceed. Emily keeps the case moving; your solicitor handles the legal agreement.

    We can introduce you to specialist partners who can advise you before and after the sale. Reads makes the introduction and the specialist partners give the advice. See financial planning before and after the sale.

Buying a preparation service does not commit you to selling, or to selling through Reads. The route follows your goals and the evidence, rather than a date chosen by a calculator.

Two questions before any sale.

  1. What would someone pay for the business as it stands?
  2. What would they need in place to keep that value after you leave?

A valuation has to fit its purpose. The Snapshot helps you plan a possible external sale. Buying a company, a management buyout, family succession, an employee ownership trust, share incentives or transfers, probate, tax planning, disputes and divorce may need different specialist work. Raising finance needs its own assessment. These are not promised within the Snapshot: ask about the specialist advice you need.

When Should You Start Preparing?

Ideally, as much as five years before you plan to sell, which is where the Reads Pre-Sale Programme above starts. The six areas on this page are the final-year work: 12 to 18 months gives you time to address them without rushing, so your most recent accounts show a well-run, well-documented business. If your timeline is shorter, a valuation shows which stage to start at, and we will help you prioritise what matters most to buyers.

Ask for Simon. The first conversation can be with Simon or Emily and costs nothing.

Have a free first conversation

Buying a preparation service does not commit you to selling, or to selling through Reads.

Questions owners ask

What does it cost?

The calculator is free. Have a free first conversation with Simon or Emily, in confidence. The Snapshot is a written, indicative view of value, and what to fix first. Business Value & Exit Snapshot: £2,120 + VAT; Exit Strategy Workshop: Price on request; Finance & Information Readiness Review: £2,120 + VAT; Full Value & Sale Readiness Review: £4,885 + VAT. Pre-Sale Programme: 12 to 24 months, priced to your plan, paid monthly. The sale: A fee agreed in writing before we start. Buyer-ready presence: Priced to your business after a short call. Buying a preparation service does not commit you to selling, or to selling through Reads.

Do I have to buy every service?

No. Choose the work the Snapshot identifies. You do not have to buy every service.

Is the free calculator a valuation?

No. The free calculator is a guide, not a valuation. It uses the figures you enter.

Who leads the programme?

Nick Hunt leads the Reads Pre-Sale Programme. Simon runs every sale himself.

How early should I start?

Ideally, as much as five years before you plan to sell. If your timeline is shorter, a valuation shows which stage to start at.

Do you give tax or legal advice?

No. We will tell you when you need it, and work alongside your own accountant and solicitor.

Take the details away

The Reads-branded PDFs use the Reads office number, 01285 601701. This HVAC site uses 01285 704466; both routes reach the team. Ask for Simon.

Who does what.

Each part of the programme has one person leading it, apart from tax and legal advice, which comes from your own specialists.

Not Sure Where to Start?

You do not need everything on this list completed before getting in touch. A confidential conversation will help you understand what matters most for your specific business and timeline.

Try the free calculator